domingo, 4 de noviembre de 2012

Roasting Mayaland Coffee

The Mayaland Coffee roasting process is very delicate and unique, from the selection of the best varieties of green coffee in Guatemala, to our high quality equipment; Master Roaster, Josué Morales makes sure to develop every single detail of perfection in our blends.

Join us in this quick tour over Mayaland Coffee roastery watching this incredible video and living the amazing experience of Mayaland Coffee!

martes, 15 de mayo de 2012

Visits to the TG LAB

During the 2012 coffee cupping season I received the visit of many coffee frieds in my coffee lab, the TG-LAB in Guatemala City. It is for me a great honor and an amazing learning experience to have been visited by these friends.

jueves, 2 de febrero de 2012

The Mayaland Coffee packaging was featured in, the world's No. 1 site for packaging!

Mayaland Coffee set out to become the leading world brand of Guatemalan Coffee. The idea was to create a compelling graphic image that could communicate the essence of Guatemala, a colorful and vibrant country that produces some of the best coffees in the world.

The ancient Mayan heritage was taken as the basis, and the macaw birds were chosen for being remarkable and complex animals that create a striking contrast when flying over our dense forests and in our deep blue skies. 
All of our coffees are direct trade and grown at high elevations in the Guatemalan mountains and volcanoes. 

Our concept of "Roasted at Origin" was also an essential feature to incorporate as its a new concept in the coffee industry used to define our production system that consists of maintaining close relationships with our farmers throughout the year and roasting the coffee in Guatemala, thus preserving coffee from staling due to long periods of storage, preventing it from suffering extreme altitude, temperature and moisture variations, and roasting them to their full potential at peak moments in their maturity process. The final outcome was Azul and Rojo, which are two sides of a spectrum, one lighter, one darker, always in balance as the forces of nature.

The Mayaland Coffee logo contains the Macaw bird in the center of the Mayan Calendar signifying something that unites this balance with deeper cultural roots. The seven peaks in the logo were chosen as the number of perfection for the Mayan; being seven the symbolic number of completeness as four plus three is the union of day and night, also the union of man and woman. 

Seven is its own numeric value and it's also one whole number, Mayans view this number as equivalent to eight thus emanating perfection and infinity."

Created by the founding team of Mayaland Coffee in a long brain storming session early last year and brought into reality designer Renato Barrios.”

This packaging design is just great, makes Mayaland stand out on the shelf like a parrot in the rainforest!”  -Paul Scheeler-

martes, 29 de noviembre de 2011

Mayaland Launch in Taipei

In November 2011, a big event was about to change the world of coffee completely. Mayaland Coffee was officially launched!  This great experience took place in Taipei, Taiwan, where thousands of people enjoyed our true Guatemalan coffee for the very first time.

The Coffee, Wine and Tea Expo. is one of the most strategic fairs that set the market trends for Taiwan and the Asia Pacific region. This was the perfect opportunity to Mayaland Coffee to present itself as the only global coffee brand devoted to featuring exclusively the world renowned coffees of Guatemala.

Despite the size of this event, the Mayaland Coffee team gathered a great amount of attention at our booth. The decoration of the stand to the way in which I introduced our products, made people understand the Mayaland mission, making this moment memorable and rewarding.

We were able to show people the perfect way to prepare Mayaland Coffee and extract all the great flavors given to Guatemalan coffee, also the importance of remembering the beautiful country were the coffee of Mayaland is produced. 

lunes, 28 de noviembre de 2011

The City of Taipei

Taipei is the largest city in Taiwan, being home to more than 6 million people in its greater area. Taipei is a city full of contrasts, being old enough so you can feel all exotic traditions that have passed from generation to generation for many years, and modern enough to establish itself as an alpha global city forming part of a major industrial area.

The city is home to the famed 101 Tower, a building that has 106 floors, becoming the fourth tallest skyscraper in the world. The ability of this building to absorb important mass movement in this structure lies in the world's biggest pendulum that consists of a giant golden ball of 680 tons of steel. You can live the experience of conquering your fear of heights and ride one of the world’s fastest elevator up to the 89th floor, where extraordinary views of the city of Taipei can be appreciated. 

Taipei City.

There's never enough time to get to know the city of Taipei completely, although with the city's Mass Rapid system (one of the best metro system in Asia) traveling around the city is fast and comfortable.

The Mayaland Coffee team is always looking for new flavor references around the world, what a better place to taste the true flavors of Taiwan than Taipei's night markets. Most of these markets operate daily and include a mix of street vendor stalls of clothing, consumer goods, snacks, a large variety of fast food and special drinks. Despite these night markets being always busy and noisy; the people in Taipei are always friendly and kind. 

The Chiang Kai Chek Memorial. 

Picture were taken during my visit to Taiwan on Nov. 28, 2011 for the Global Launch of the Mayaland Coffee brand at the Taipei Coffee, Wine and Tea Expo at the World Trade Center. Enjoy more colorful pictures of Taipei and its people in my flickr gallery:

miércoles, 2 de noviembre de 2011

Visiting Groundwork and The Coffee Bean

On november 2011, I had the privilege of visiting friends and fellow roasters in Los Angeles. I was greeted by Jeff Chean at Groundwork Coffee; and by Jesse Martinez at The Coffee Bean and Tea Leaf.

It was a great learning experience!

Jesse Martinez from
The Coffee Bean & Tea Leaf. Josué Morales.
Jeff Chean from Groundwork Coffee
and Josué Morales.

viernes, 14 de octubre de 2011

Visiting El Yalu

El Yalu is located in Chimaltenango, Guatemala, right outside Antigua and half way towards El Tejar. Its an amazing little corner between the massive mountains of Guatemala, where bourbon plants are nurtured among blackberry plantations, fish tanks, milk cows; all contributing to the making of this coffee that year after year has been our land mark coffee for the country. 

Enjoy the tour!